Box Office: 'Aisha' starts well at high-end plexes, dull at places

The sole release, AISHA, opened well at high-end multiplexes of metros, with the opening and noon shows performing to 70% to 80% occupancy. However, the response at some properties [single screens and small centres] was dull, with the opening being in 20% to 25% range. The evening shows at plexes of major centres showed very good occupancy. The film has opened at 550 screens and the plexes are expected to contribute the maximum on Day 1.

The factor that goes in its favour is its costing. The cost of production is around Rs. 14 cr. [excl. P. & A.] and the makers have recovered a big chunk of the investment from the sale of Satellite Rights [Rs. 9 cr.] and Music Rights [Rs. 1.5 cr.]. The balance amount [Rs. 3.5 cr. + P. & A.] is to be recovered from India theatrical + Overseas + Home Video.