Box Office update: 'Peepli Live' is profitable even without theatrical revenue

Despite the absence of any known stars, the rural theme and a difficult language to comprehend [for a few circuits especially], PEEPLI [LIVE] embarked on a decent start in morning and noon shows at several screens, but showed a healthy increase with every show. In fact, a section of the industry was skeptical about its performance at single screens, but the single screens also showed an escalation gradually.

The brand, Aamir Khan, ensured ample shows at plexes throughout the country. The business showed a jump towards evening shows [90% to 100%; superb] and the night shows are packed at many places in advance/block bookings at prime locations. The opening weekend is expected to be extra-ordinary since Sunday is a national holiday [15 August].

The film is a profitable venture for its producers, even if one doesn't add the revenue generated from theatrical avenues. The cost of production is approx. Rs. 6 cr. [excl. P. & A.] and the makers have already recovered Rs. 8 cr. from Satellite Rights and Rs. 2 cr. from Music Rights. The revenue generated from India theatrical, entire Overseas and Home Video is only going to add to the profits.